Your stack is someone else's infrastructure

1.0 Applied AI

AI features. Zero rebuilds

Built in. Not bolted on. AI features that work with the site you already run — scoped to your content, shipped in days, hosted in the EU.

The problem

Most AI on websites is bolted on — and visitors can tell.

A floating chatbot reading your sitemap is not a product. It hallucinates, it ignores the page the visitor is on, and it breaks every time editorial updates a CTA.

73%

Of bolt-on chatbots get abandoned

Visitors hit one wrong answer and never return to the widget. The data we've seen across mid-market sites is brutal.

Conversion lift on contextual answers

When the AI knows which page, which product, and which intent — visitors stay, ask follow-ups, and convert.

14d

From kickoff to first feature live

Two weeks for a scoped, well-defined assistant on the page that matters most. No rebuild, no replatform.

What we build

Where AI lives
on your site

1.1 Live assistant

Answers that know your site

Scoped to your content, products, and the page the visitor is on. Not a bolt-on chatbot reading your sitemap.

  • Page-aware context
  • Source citations
  • Handover to humans
1.2 Search

Intent over keywords

Semantic retrieval scoped to your CMS. Visitors find answers, not just matching strings.

  • Semantic retrieval
  • Scoped to your CMS
  • Faceted results
  • Zero-result recovery
1.3 Custom

Or whatever your site needs

These are starting points. Tell us where your visitors get stuck and we shape the AI feature around it.

  • Summarize this
  • Translate in place
  • Ask this page
  • Voice input
  • Visual search
  • Recommendations
How it works

From scoped problem to shipped feature in three steps.

1.0 Identify

Find the one moment where AI removes friction

We sit with your funnel data and pick the single highest-impact place. Not a feature wishlist — one focused intervention.

2.0 Embed

Build inside your existing stack

We read from your CMS, your product data, your design system. The feature ships looking like it was always part of the site.

3.0 Measure

Tune against real visitor behaviour

Every interaction is logged and reviewed. We tighten retrieval, trim hallucinations, and surface the gaps in your content.

Frequently asked questions

No. Applied AI is built on top of what you already run. We hook into your CMS, product catalogue, or knowledge base and ship features that read from the same source of truth your team already maintains.

Ready when you are

Ship the AI feature that actually moves your numbers.

Two-week pilots. EU-hosted models. No replatform required.

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